Diseñador gráfico · Director creativo · Los Ángeles
05 / 05

SEX, viví tu experiencia

Branding for SEX, José María Muscari's show. Seven years running.

SEX · Press night · Buenos Aires
ClientSEX · José María Muscari
Year2019
DeliverablesIdentity, key visual, trailer and social content
RoleBranding design
DirectionJosé María Muscari
ChoreographyMati Napp
ProductionPaola Luttini
Context

An atypical show where a diverse troupe of artists blends music, dance and theater. Visual and sensory elements address the audience’s questions about sex, a subject that intrigues everyone and unsettles many. Premiered in 2019.

SEX logotype in yellow on blackLogotype
SEX key visual, black and white portrait with the yellow logotypeKey visual
SEX key visual for the Villa Carlos Paz seasonSeason · Villa Carlos Paz
YouTube ↗ Trailer · 2019
Branding

Design of the show’s identity and visual system. Yellow became the icon of SEX and carried through every new version of the show for seven years.

SEX key visual with the cast in black and white and the yellow logotypeKey visual · Cast
SEX key visual in black and white with the yellow logotypeKey visual
YouTube ↗ Official trailer
SEX cast against a yellow tiled wall with the line Over 120,000 spectatorsCampaign · Over 120,000 spectators
Auto SEX

In 2020, during the pandemic, the show was reinvented as a drive-in experience.

Auto SEX · Trailer · 2020
Formats
  • SEX Inmersivo
  • SEX Virtual
  • Auto SEX
  • SEX con Protocolo
  • SEX 360
  • National and international tour
  • Seasons in Mar del Plata and Córdoba
  • SEX La Evolución
View on Behance ↗