Teatro Argentino

Responsible for the end-to-end development of the new institutional branding for Teatro Argentino. The work included a two-year conceptual research phase, the strategic definition of the visual identity and the full implementation of the graphic system across every communication channel.

Opened in 1892 as Teatro Piedad, it was renamed Teatro Argentino after its first renovation in 1898. On May 2, 1973, it was set on fire by a group of religious fanatics to stop the premiere of the musical Jesus Christ Superstar. More than fifty years later, it opens its doors again.

The theater’s main hall is named after Norma Aleandro.

Norma Aleandro (Buenos Aires, 1936) is an actress, playwright and director, one of the central figures of Argentine theater and film. She starred in The Official Story (1985), winner of the Oscar for Best Foreign Language Film, a role that earned her Best Actress at Cannes. In 1988 she was nominated for an Oscar for Gaby: A True Story.

Design and development of the season identity: a unified visual language that adapts to every show on the program. Each production gets its own graphic adaptation, with aesthetic coherence, brand consistency and contemporary communication aligned with the cultural and institutional renewal of the theater.

• Institutional identity
• Graphic system
• Signage
• 2025 season
• Out-of-home
• Motion graphics
• Social media